The Best of Missouri Life Market Fair was one facet of Missouri Life's new sub-brand, Best of Missouri Life, designed by me in early 2017. We also implemented a new special advertising section under this name to feature Missouri-made products in each issue. 

 

The event was designed, organized, and managed by me, with assistance from Missouri Life staff and staff from the venue, Powell Gardens (Kingsville, MO). There were 73 booths that featured Missouri artists, craft food and beverage makers, and Missouri destinations. The event took place April 28-29th and more than 2,000 were sold.

 

Deliverables for this event included:

• Marketing plan for the event

• An event brand ​

• Booth maps

• Event signage

• Digital marketing on social media

• Print advertisements

• Event postcards

• Entertainment schedule

• Unloading schedule for vendors

• Certificates for juried winners

• Email campaigns for vendor communication ​

• Missouri Life products sign