The Food Bank of Central and Northeast Missouri in Columbia, Missouri, approached Stephens College design students with the challenge of designing their 2016 annual report, which they call an "accomplishment report."

 

The consumers of this report were people who have donated to the Food Bank and people who are interested in learning more about what the Food Bank does. The client described their target market as men and women who are in their 30's to 50's and are in the middle class. 

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This report was designed to be easily digestible while also being attractive enough for people to leave them out on their coffee table, which would then allow other people to see it and want to pick it up. The colors were based on the Food Bank's branding and were adjusted to convey feelings of trust and growth.

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