The Ivan Tomato Rescue Project is a campaign from the Victory Gardeners, a sister company to Buzz Well Media. The campaign was started to save the Ivan tomato from exticntion, and the company is also involved in supporting sustainable living and using gardening as a therapeutic treatment for those suffering from PTSD. 

 

The branding for this campaign uses bold and distressed lettering that alludes to the company’s tie to veterans and their “survivor” mentality. The logo is featured on marketing materials as well as merchandise such as tshirts and aprons, and on the custom tomato seed packaging.

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Both logos were created by Kath Teoli in summer 2015.