Main Squeeze, a natural foods restaurant in the heart of Columbia, MO, approached Stephens College students about rebranding the company. The restaurant is the only cruelty-free kitchen in Mid-Missouri, has a completely vegetarian menu, and practices sustainable methods in every aspect of their business. The project demanded a new logo and brand, as well as a tshirt deisgn, small signage examples, and at least six posters for store decoration.

The inspiration for this design came from the bright colors used in the store decor as well as the colorful personality of the owner. Among keywords offered by the owner were: “colorful, cheerful, funny, unique, and quirky.” This potential brand successfully captured the personality of the company, according to the owner, and won recognition as runner-up to the winning design.