This project was a collaboration with two peers, for which we had access to an old school letterpress. We were challenged to create a greeting card company complete with a brand, at least three card designs, and packaging. 

 

We chose to market towards working women in their 20’s and 30’s. These women are constantly busy juggling their careers and personal lives. To make their lives a little less hectic, we created a “social survivor kit,” because while these women mean well, they often forget little things like getting a birthday card for their coworker. These cards are customizable so they can complete the vague message on the front with a heartfelt (or sassy) sentiment, and then the inside is blank for them to write their own thoughts. 

 

We also included a pen (in case she loses hers), a notepad, and reminder cards for various areas of their life.